Optimise the Daffodil Day Appeal digital experience
The Daffodil Day Appeal is Cancer Council’s most iconic and much-loved fundraising campaign. It is a day for Australians to come together and donate to help stop cancer.
We partnered with Archibald Williams, who engaged us to provide a comprehensive review with recommendations on the existing Daffodil Day website - including user experience (UX), UX opportunities, site structure & content, donation pathway, user journey, SEO and critical tagging.
Our recommendations resulted in exceptional increases to both total donation vaule and conversion rates.
We conducted comparitive research and analysis of website analytics in order to redefine the user flow and user experience.
We focused on streamlining the donation pathway and conversion optimisation in order to maximise donations for life saving cancer research.